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The Power of a Picture
If you have limited time and money to spend on marketing, every move you make needs to be packed with a punch. Where words are the vehicle to eloquency and detail, pictures are highly-concentrated...
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The Selling Power of Stories
Browsing in a bookstore not long ago I happened upon a familiar cover which triggered a flood of childhood memories. The Very Hungry Caterpillar, with its collage illustrations and engaging story, was...
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Guest Blogging Scenarios
In one scenario, you write a great blog post and post it on your own website. In a second scenario, you submit that post to someone else’s site as a guest post. Which is the better approach? In the...
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Are You Guest Blogging Like A Rock Star?
If done properly, guest blogging is something like being a rock star. To illustrate how this works, let’s take a trip down memory lane. The year is 1999 and the song “Smooth” by Carlos Santana...
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SalesBlend 10 Most Popular Posts In 2012
We’re wrapping up our first complete calendar year of writing at SalesBlend and wanted to share our most popular content from 2012. We hope new subscribers will find it useful to get an end-of-year...
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Content Marketing Demand Outpaces Internal Resources
Content marketing has undeniable power to drive customer action. It attracts visitors to your site, keeps them there and influences them as it’s consumed. Content marketing creates customers and builds...
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How to Design More Effective Viral Marketing Campaigns
I open up Facebook at the beginning of my day and on my newsfeed find four items which seem to be going viral in varying degrees so I peruse them during my morning coffee and cereal. The first is a...
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Is Viral Marketing Right for You?
We concluded last week’s blog with a reflection: If viral marketing is within reach for all companies, what is everybody waiting for? Red Bull is a great example of a company that really gets how viral...
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Building Relationships With Your Blog
How can you start building relationships with your blog? It may not seem feasible to get clients whom you may never meet in person to trust, know and like you exclusively through your presence on the...
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OpenCourseWare: How MIT Profits From Giving It Away
Why do prestigious private colleges like MIT, Tufts, and Notre Dame make their $40,000+ curricula available for free online? These and other universities publish their course material online for anyone...
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